LEARN HOW TO BUILD A BUSINESS THAT WILL LAST A LIFETIME
LEARN HOW TO BUILD A BUSINESS THAT WILL LAST A LIFETIME
Every day I get barraged with emails, Facebook posts and much more about the newest whizzbang magic pill that is going to change my business and my life.
Telling me how, If I just buy this program or that gadget, script, sign, webinar or flavor of the day.
I know what you are saying… but Marguerite you send us emails every day too.
And you’re right!
Because here are TWO UGLY truths…
Here’s how I know this…..
I’m a sales person too (or consultant or advisor or whatever the heck we are calling ourselves now).
And here is what I know…
For over 20 years I have given away my Client Discussion Checklist and Buyer’s presentation.
The same one I have used with LITERALLY thousands of clients and had over 3500 successful transactions with… I have GIVEN IT AWAY! I am not lying when I say it is worth MILLIONS of dollars in commissions I have generated over the years…. MILLIONS!
And you know what percentage of people ACTUALLY use it?
I would say LESS THAN 1%.
Now isn’t that just craziness? So I stopped giving it away and charged for it. Mainly because it’s WORTH IT!
But as sales people we are always looking for the quick buck… the fast money… the magic pill… the secret sauce!
Wanna know the SECRET?
There is NO SECRET.
You have to do the work! You take one great thing from www.MasterClassRealEstateAcademy.com and you IMPLEMENT IT and you do it over and over and over again until you MASTER it and then you do it over again.
And then all of a sudden you realize you have closed over 3500 transactions.
That’s the Secret….
And truthfully you don’t even have to buy my program, you can pick from anyone… anything…. But my stuff is really good and it worksJ
So go pick one today at www.MasterClassRealEstateAcademy.com and get hustling.
But you probably won’t do that either…said with love and hugs!
P.S. I’m working on discovering that magic pill but in the meantime be warned the price is going up tomorrow. So if you want to procrastinate… you will pay more for the good stuffJ
Have you ever looked up a book on Amazon and then logged into Facebook the next day only to find that same book advertised in your feed? How did they know?! That’s part of big data and if used correctly, it could drive the real estate industry home!
Imagine someone browsing through listings online, suddenly you get a notification that a potential consumer is interested in buying/selling a home. You go to Facebook, send a friend request, start to build a relationship, and when they’re ready to commit you’re right there as if fate drove that real estate agent to add that person on Facebook the SAME DAY they were browsing the internet for homes. GAME CHANGING!
Big data is only one of the many ideas Nelle shared about the direction our industry is headed and what kind of outlet every agent should be investing their marketing budget into. Find out more as Nelle and I share all the benefits technology has to offer and how your marketing choices can give you an advantage our industry continues to progress.
Here are some of the key takeaways you get from this episode.
There are TWO types of people on this planet. Now there is no judgement either way… it is what it is and we NEED both types of people to make the world go around.
I often say that in every bee hive there is a QUEEN bee(results driven) and there are WORKER bees(gets paid for time).
Queen bee can’t get anything done without the worker bees and the worker bees need the Queen bee for direction.
It’s how honey gets made… you need BOTH!
So what about real estate?
Well let’s talk about the AVERAGE agent for a moment.
The AVERAGE agent is a worker bee. Wandering around aimlessly with no direction or plan, doing a million little things to keep “busy” not really getting ANY ONE thing done. Many get caught up in details like moving papers around, bouncing from one marketing idea to another, Facebooking (or now snapchatting) attending class after class but implementing nothing.
Now the PRODUCING Agent is usually a Queen bee but is a HOT MESS. She/He is out networking, socializing, connecting with people and in all honestly BRINGING IN THE BUSINESS but her office, car, house and business is a disaster.
She’s got a million irons in the fire and seems to be a part of EVERYTHING.
Imagine a SQUIRREL with their HAIR on fire.
Sound like anyone you know?
It’s the Number ONE reason why both the AVERAGE and the PRODUCING agent rarely push through about 18-24 transactions a year.
They hit that ceiling and bounce back to the average.
Neither the worker bee nor the queen bee will get help…
So very little if any honey/money gets made.
If you are tired of the same ole… same ole… Get into the www.MasterClassRealEstateAcademy.com and watch one of many trainings about How to Hire and Train a GREAT assistant.
Watch it about 10 times!
P.S. Price goes up on Friday! Seriously don’t procrastinate!
Wal-Mart has a strategy…
And that strategy is to be the LOW COST LEADER…PERIOD.
So what does this have to do with real estate?
Well it seems every other day there is someone talking about the UBER of real estate or how the next tech company will be taking over and cutting costs and eliminating real estate agents.
But this is where I gotta speak up and call BS.
When I first got into real estate (back when we hammered out contracts on stone lol) the MLS was just converting to computers. Not just computers but DOS based for you old folks like me that can remember.
And everyone said it would be the end of real estate.
Then consumers got access to view homes online….
Again… that would be the end of real estate agents.
Oh and wait what about Zillow? That would FOR SURE be the demise of real estate agents…
And yet here we are STILL STANDING!
The truth is real estate is an emotionally based transaction.. no matter how you slice it and there are a million moving parts and pieces to the transaction that have to be managed and that doesn’t even count the emotional stability of our clients.
As agents we are not only sales people, we are psychologists and counselors at many crossroads of a transaction.
And while people can still shop online at Amazon for cheaper and sometimes faster we still LOVE to get in our cars, drive to our local store and look around and connect with people.
Real Estate is and has ALWAYS been about PEOPLE… not about the house and when you build your good old fashioned RELATIONSHIP business I don’t think you have much to worry about.
Most people will buy from someone they KNOW, LIKE AND TRUST long before they will look for the cheapest game in town.
If you need help with this pop on into www.MasterClassRealEstateAcademy.com and see tons of trainings from how I build my business for the last 23 years… ALL ABOUT RELATIONSHIPS.
Last Blog Posts